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With the introduction of the Retina MacBook Pro, Apple has re-created its consumer laptop category-or rather restored the one that it had removed with the demise of the mid-market MacBook in 2011. This class of users, though not creative in the strict definition of “creative pro,” still requires substantial computing power, though not necessarily a super high-resolution display-or the price tag that goes with it. To grasp the regular MacBook Pro’s still-significant appeal is to consider the specific needs of Apple’s mid-market target audience of non-visually oriented professionals.
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These new “regular” models offer a speed boost over their late-2011 predecessors thanks to brand new processors and video components, and feature updated technology, including USB 3. In addition to the Retina MacBook Pro-the justifiable new standard against which Apple’s other laptops (indeed all laptops) will now be judged-the company has also updated a pair of 13-inch and a pair of 15-inch non-Retina MacBook Pros. With all the exhilaration surrounding the debut of Apple’s pioneering Retina MacBook Pros, it’s easy to overlook that the company also upgraded the rest of its pro laptop lineup.